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Stories from the ground — policy · product · engineering · people
With nearly 85% of India's workforce in the informal sector, job access remains deeply local and trust-driven. Localized discovery can bridge information gaps and formalize employment at scale.
India's demographic dividend is a ticking clock: 500M young, ambitious souls ready to power Viksit Bharat by 2047. Yet the real bottleneck isn't matchmaking — it's discovery.
The winning model combines job discovery, verified on-ground skills certification, and assured, on-time payments. Middlemen should be digitised as trusted micro-insurers, not eliminated.
JobsUPI just won 1st Prize at the Hackathon organized by Deshpande Startups, Headstart Network Foundation, and EkStep Foundation! Out of 100+ teams that applied and 20 shortlisted, we came out on top.
A group of workers gathering outside a factory gate in Noida isn't unusual. But this protest reflects deeper structural issues around wages, contract work, and trust that India's job market must address.
India's labor market is split between hyperlocal MSME hiring and migrant-driven factory demand. Two engines of growth. Two completely different labor models.
From the Founder
“India revolutionized payments with UPI. Why can't we do the same for jobs — creating a unified interface for real-time job matching across the nation?”
Shrey Bansal
Founder, JobsUPI
Join founders, engineers, and policy thinkers who read our dispatch on India's workforce.